Creating Over Perfecting

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Any creative endeavor requires deciding when to stop making changes and releasecontent. In the age of digital content creation, there’s no limit to the number of tweaks and arrangements one can make. With only time to lose, refining everything to perfection seemingly comes without consequences.

In the days of analog recording, endless tweaks and indecision came with a price tag. Studios were expensive and charged by the hour, tape machines had a finite number of tracks, and the tape could only be rewound so many times before it would “shed” it’s iron-oxide coating. Analog recording came with a limited range of possibilities and re-edits that forced its users to make decisions about the final product. Those imposed limitations have disappeared, and the floodgates have opened to more dither, indecision, and perfectionism.  

Meanwhile, there’s an increasing demand for short-form, bite-sized content on platforms like YouTube, TikTok, and Instagram. If anything, users want more media created once or more per day rather than a single piece worked over until perfection. It’s not that media consumers don’t favor polished content, it’s just that audiences are so overwhelmed with information that things fade from our memories quickly. It’s increasingly difficult to remember a single podcast, video, or album from last month, let alone from last year.

Given this context, how valuable is reworking the same content if your audience will likely forget it in a week? If you can’t assess the value to the added time in measurable terms, you probably stand little to gain from making it ten percent better. Try focusing on creating more unique content rather than infrequent, pristine content. Odds are that your failures will be more easily forgotten than your victories. Push yourself to create more and learn the craft of efficient creativity. We’ve been down the dark road of late night from working overtime, trying to get everything just right. You can learn from our mistakes by letting that which is unimportant truly slide (yes, that was a Fight Club reference).

If your brand is regarded for creating expertly polished content on an infrequent basis and your users enjoy it, then stick to your guns. If so, your content should be exceptionally good and well worth the wait. For the average content creator, frequency seems to hold more value than perfection. Whatever your strategy, embrace it to the fullest extent and push yourself to release more content the way efficiently, the way that our predecessors did in the analog days.

What are your personal strategies to keep releasing content and end the chase for perfection? Let us know in the comments below.

 

CEO and Founder of Finewav. Instagram: @ErykThompson Vero: @ErykThompson

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